Sara Macauley is a strategic marketing professional with 25+ years of experience in developing and managing successful brands for various industries including, retail, finance and energy.
Sara loves traveling, earning her Bachelor’s degree in International Business from Ecole Superieure de Commerce, Rennes, France, before completing her Masters in French & Marketing from the University of Glasgow. Sara began her career in retail for The Boots Group (Walgreens) in Belgium then moved to Belfast to head up marketing for Ulster Bank, the Irish arm of Royal Bank of Scotland. Returning to her hometown of Aberdeen, Scotland, Sara moved into consulting for oil and gas brands such as Shell, BP and Technip before being part of the founding team for Reservoir Group, a global services organization built on expert SME brands.
Following the family’s move to Singapore, Sara returned to consulting, balancing her passion for working with entrepreneurial SMEs with volunteering at the Ronald McDonald House, Singapore.
In 2018, the family relocated again to Houston where Sara set up her own consulting firm, Kindred Strategic. Kindred specializes in developing and executing effective growth strategies for SMEs. Sara and her team work closely with client management, getting under the skin of the business to collaborate and deliver innovative and bespoke solutions.
Sara is a GlobalScot, supporting Scottish business interests in the US through mentoring startups and volunteering.