Juliana is a marketing communications strategist with over 20 years of B2B and B2C experience across Fortune 500 companies in energy, clean tech, and consumer goods. She leads high-impact programs and drives alignment across matrixed organizations navigating market disruption and technological change. Throughout her career, Juliana has led transformational initiatives where existing models were reinvented for new contexts—launching Shell’s B2B2C digital platform, building digital and CRM capabilities at NRG Energy, and leading L’Oréal’s first Latin American e-commerce business. At Emerson, she leads growth marketing programs for Data Centers, LNG, Mining, and adjacent industries. Across sectors, her work has contributed to revenue growth, expanded audience reach, and accelerated customer pipelines.